I’ve made a living producing million dollar projects for world-class clients…
…but for the last 10 years, these two have been my premier clients.
Amazing Clients + Creative Colleagues = Work I Am Proud To Show
Political ad - VIDEO
For Ruth Müri’s campaign for Ständerat in 2019, climate change was a key part of her message. I was responsible for the concept and creation of the video. The idea was to have three unique perspectives on how climate change is affecting Aargau. Given the political tendencies of the canton, I though it important to have a farmer and someone from the business world to explain the impacts in a convincing manner.
informational - VIDEO
I wrote/shot/edited this video fro Familienzentrum Karussell Region Baden. The video had two primary goals: fundraising and the introduction of services to new parents. Given the wide range of offerings the client wanted the video to feature, the edit had to possess enough kinetic energy to maintain viewer interest.
NationaL TV AD - 3D ANIMATION/EDITORIAL
Transformers was a mega-blockbuster the summer it was released. With the DVD release in the fall, Paramount Home Entertainment wanted to make a big splash. This ad spot was conceived knowing that it would air immediately preceding the featured NFL "game of the week" on the FOX network. The main good guy would face off against the main bad guy on a football field / obstacle course. The ensuing collision would be the impetus for a high-impact editorial of action from the film. Needless to say, the good guy wins. I was the producer.
live performance - VIDEO
This was the inaugural project for iTunes Originals. We were able to shoot the performance in Rick Rubin's mansion where the band had just recorded their album, "Stadium Arcadium." The performance space was long and narrow, requiring a creative combination of lenses and positioning for the seven cameras used in the shoot. Two different coloring methods were used to highlight differences in song styles. I was the post-production supervisor.
Design retrospective - design/animation
From 2001 to 2010 Apple (including iTunes) was my biggest client at 1K. The work we did was tremendous in quality and quantity. The early work was primarily to design templates for iDVD and iMovie. Aesthetically, the challenge was to make designs that were specific enough to be interesting while general enough to be useful to most users.
TV Show open + gfx pkg
1K created the show open and graphics package for a new show on the Spike network. The show featured imagined battles between various types of "warriors" throughout history, with expert opinion who would win each battle. The show was an immediate success. The design was meant to appeal to the guy's guy as well as the geeky guy. I was the producer for 1K.
b2b Sales - VIDEO
The Sales team at Outcast Media needed a quick and exciting introduction to show our advertisers how customers interact with Outcast’s Out-of-Home screens at the gas pump. Although the responses were unscripted, we did have an outline for key messages and visuals we wanted to walk away with. Our Business Development team also found this a helpful tool for signing up gas stations to include our screens.
work example highlights - editorial
A quick tour to show the depth and breadth of my work during my time at 1K. This includes DVD and Blu-ray menus, programmatic extra features, editorials, 3D animation, film and video shoots, as well as various projects for Apple. During my tenure I worked my way up from production coordinator to executive producer.
spoken word - VIDEO
For the 20th anniversary for Familienzentrum Region Baden, the poet and author, Simon Libsig, wrote a story called “Das Karussell.” Mr. Libsig is very charismatic, and the goal was to put him front-and-center with his story. I shot and edited this video.
clients over the years.
skills
• MS Office
• Power Point
• Process Management
• Producing
• Project Management
• Stakeholder Management
• Storytelling
• Team Leadership
• Video Editing
• B2B Marketing
• Budgeting
• c-level presentation
• Consulting
• Creative direction
• Data Analysis
• Ideation
• Integrated Brand Campaigns
• Mentoring
Contact me.
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ali@sarrafan.com
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+41 75 418 00 25
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